09 November 2015

Brand Focus: Colour Theory


Colour Theory is a brand that's new to me. It's a very affordable brand, where prices of products start from $4, and nothing costs more than $10.

I've been trialling some of these products over the past month or so, and am now finally ready to share my thoughts!

Colour Theory Blush in Bare Minimum
 I'm really digging the packaging of this blush (as well as the eyeshadow below). I love the clear acrylic look, despite the lack of mirror. I also don't think it looks cheap either (it retails for $6).

They've aptly named this blush "Bare Minimum", as it is indeed a bare minimum shade. So bare, that it barely shows up on my skin. I feel like I can use this as a finishing/setting powder, rather than as a blush. I have to admit that I have yet to try this as a finishing/setting powder, after attempting to get this to show up on my face as a blush. 

I obviously can't provide any information on how good Colour Theory blushes are (e.g. pigmentation, blendability, longevity) since the shade does not work for me as a blush.

Colour Theory Eye Shadow Duo in Berrylicious
This eyeshadow duo is quite impressively good for $6. Both shades are pigmented and aren't too powdery. They also blend easily for a quick, gorgeous, easy look. I love the two shades - one is a frosty pale pink shade that looks really good on the inner corner of your eyes and/or on the brow bone as a highlight, the other shade is a frosty wine shade with a little bit of glitter. The glitter is quite sparse, and totally unnecessary in my opinion, but it doesn't detract the quality of this eyeshadow duo (especially considering the price).

Colour Theory Lip Liner in Sorority Sista
This lip liner is so pigmented and does not tug on my lips at all! It doesn't feel drying either. What more can you ask for a lip liner? At $6, this is an absolute bargain. 

Sorority Sista is a gorgeous watermelon/medium pink shade that is perfect for everyday wear.

Colour Theory Lipstick in Nude Mood
I'm a little disappointed with this lipstick shade. Whilst it looks like a safe nude shade in the tube, it's quite a light pink shade on the lips - makes me feel like I've got Nicki Minaj light pink lips on (note: slight exaggeration here) - perhaps it's due to the slight frosty finish?

However, it's not too crazy that I would feel uncomfortable wearing (I don't have the confidence to wear crazy bold/loud colours on the lips), but I was hoping for a more nude/mauve shade.

The formula itself is amazing for $6! It's super pigmented, creamy and non-drying. 

L-R: Eyeshadow Duo in Berrylicious, Lipstick in Nude Mood, Lip Liner in Sorority Sista


I haven't been able to test out the waterproof property of this mascara, but I really like the formula of it - so much so, that I'm bringing this with me on my holiday to Singapore tomorrow!

It's a fantastic mascara that volumises and separates your lashes, so you don't get the clumpy spidery look. It also holds a curl pretty well. For $8, you can't go wrong with this mascara!

Colour Theory Nail Polish in Va Va Voom Pink
The swatch above was three coats. Va Va Voom Pink is a fuchsia, almost jelly-like shade. Unfortunately, it did not last long on my nails, with signs of wear on the tips after day 2. At $4 a bottle, I guess it'd be good for those who swap and change their nail colours every few days. 

Overall, Colour Theory has produced some exceptional and affordable products that I'd definitely recommend checking out. 

Colour Theory products can be purchased from most Amcal, Amcal Max and Guardian pharmacies, or online at amcal.com.au.

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These products were kindly provided for my consideration. All opinions expressed are my own.

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